Gamified recruitment solutions: worth the time and money?

Gamified recruitment solutions require an investment of both time and money. In the right environment gamified solutions can identify and motivate the best candidates to become employees of your company. How do you know if gamified recruitment solutions will deliver results to your company? Here are key situations when gamified solutions can have a positive impact.

Attract millennial talent

Millennials or Generation Y are the cohort born between the early 1980s through to the mid 1990s. They’re a tech savvy group and many companies are keen to attract young talent in this age range. As this generation has grown up surrounded by technology, gamified recruiting is a natural fit. Gamified recruitment solutions will not attract the older generations with the same intensity. If you have prioritized bringing in young talent, gamified recruitment solutions can be worth the effort.

Uncover hidden candidates

Certain industries and careers can benefit more from gamified recruitment solutions. Tech roles like programmers, code breakers or logic based jobs offer a good return on investment for gamified solutions. The brightest minds will sometimes be turned off from the typical recruitment process that looks for a degree and experience. You will often find that the best candidates for these positions will be drawn to the challenges that can be built into gamified solutions.

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If your company needs creative problem solvers gamified recruitment can be worth the cost and setup time. Often companies only  discover who their top troubleshooters are by trial and error, after a few real-life emergencies. What if you could see how candidates react to an ambiguous, open-ended challenge? Gamified recruitment solutions can be a good investment in this area to help you to whittle down a candidate list based on realistic problems and tests.

Support your market segment

Retail and hospitality are other areas that pay off with gamified solutions. Do you require staff to work early hours and to go through online training and regular updates? Gamified recruitment solutions that are set up with tasks at certain times will allow candidates to get an understanding of the role requirements prior to accepting a position. This experience will often eliminate unsuitable candidates early saving you the expense of an ill-fitting hire.

Gamified recruitment solutions also help the candidate to make a committed decision to join your organization. You can set up a full range of retail and hospitality online situations that will allow a candidate to get a full understanding of what a role encompasses. While a gamified solution will have a higher cost and involve more effort to set up, it can lead to better hires in high turnover industries.

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Heather Batyski

About the author…

Heather is an experienced HRMS analyst, consultant and manager. Having worked for companies such as Deloitte, Franklin Templeton and Oracle, Heather has first-hand experience of many HRMS solutions including Peoplesoft and Workday.

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Heather Batyski